How-to: Add a Tracker Domain
Tracker domains are the cornerstone of tracking prospect activity in Marketing Cloud Account Engagement (MCAE), formerly Pardot. Creating a custom tracker domain in MCAE is not only easy, but also highly recommended. Why do you need to create a custom tracker...
Pardot Summer ‘22 Release
You may or may not have guessed it, but Pardot has been rebranded to Marketing Cloud Account Engagement. It does not roll off the tongue like Pardot, but it does align with Salesforce’s plethora of marketing tools – all falling under the same Marketing...
Our Top 3 Pardot Highlights from Dreamforce 2019
Is your mind still swirling from an amazing experience at the Dreamforce ‘19 conference? The entire week had back-to-back events and activities that featured keynote speakers, live music from acclaimed musicians, exclusive learning content, and mesmerising...
Pardot Snippets Have #Landed
With the Salesforce Winter ’20 release, a new feature was made available to Pardot users—snippets. Snippets are a block of text, images, or links, which can quickly be pulled into an email that is related to the same campaign that you’re working on. Snippets serve to...More blog
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