How-to: Add a Tracker Domain
Tracker domains are the cornerstone of tracking prospect activity in Marketing Cloud Account Engagement (MCAE), formerly Pardot. Creating a custom tracker domain in MCAE is not only easy, but also highly recommended. Why do you need to create a custom tracker...
Pardot Summer ‘22 Release
You may or may not have guessed it, but Pardot has been rebranded to Marketing Cloud Account Engagement. It does not roll off the tongue like Pardot, but it does align with Salesforce’s plethora of marketing tools – all falling under the same Marketing...
Pardot Snippets Have #Landed
With the Salesforce Winter ’20 release, a new feature was made available to Pardot users—snippets. Snippets are a block of text, images, or links, which can quickly be pulled into an email that is related to the same campaign that you’re working on. Snippets serve to...
10 Account-Based Marketing Strategies You Can Start Using Today
Account-Based Marketing (ABM) is a customised B2B strategy to identify the right potential customers by creating buyer persona to effectively market your products and services. According to insights shared by industry experts, ABM leads are capable of generating 50%...More blog
Pardot Summer ‘22 Release27 April 2022
Pardot Snippets Have #Landed8 November 2019
Salesforce CRM Strategies Which Will Cha…4 December 2019
5 Ways To Customise Your Candidate Exper…31 January 2020
Working Remotely With Cloud-Based Techno…27 April 2018
