Resonant, Author at Resonant Cloud Solutions

Dreamforce 2019 Wrap-Up

by Resonant | Dec 6, 2019 | Blog, Dreamforce, Pardot, Salesforce, Salesforce Admin

Salesforce has hit the mark again! Dreamforce 2019 at the Moscone Centre in San Francisco was an absolutely fantastic event for all of those in attendance. From renowned keynote speakers, such as Barack Obama, David Beckham, Megan Rapinoe, Emilia Clarke, Stephen...

How Do I Know I Need To Set Up Another Record Type in Salesforce?

by Resonant | Nov 22, 2019 | Blog, Salesforce, Salesforce Admin

In a nutshell, record types enable Salesforce admins to offer different business processes, picklist values, and page layouts to different users. You can create record types to differentiate your regular sales deals from your professional services engagements,...

Differences Between Lightning Sync vs Einstein Activity Capture

by Resonant | Nov 15, 2019 | Blog, Sales, Salesforce, Salesforce Admin

For email and calendar integration purposes, Salesforce Lightning Sync has been around for a few years now, and Einstein Activity Capture (EAC) is a recent addition to the integration lineup, which Salesforce Account Executives have been clamouring loudly for. Both...

10 Account-Based Marketing Strategies You Can Start Using Today

by Resonant | Nov 6, 2019 | Blog, Marketing, Pardot, Salesforce

Account-Based Marketing (ABM) is a customised B2B strategy to identify the right potential customers by creating buyer persona to effectively market your products and services. According to insights shared by industry experts, ABM leads are capable of generating 50%...

How to Check Your Salesforce Email Sender Reputation

by Resonant | Oct 25, 2019 | Blog

From a bottom-line perspective, it doesn’t matter how great your products and services are, unless you’re working with a team of marketing professionals who can create a strong demand for them and help you sell them consistently across a diverse range of platforms....